Wednesday, December 15, 2010

We believe nowadays that the way information is spread and presented is different


We are now in a broadcast model, where the user defines and connects to his/hers area of interest. We notice this model in social networks, in content feeds and even in the new era of television, with intelligent digital tv enabled services that focus on user tracking data and interests. Also, we believe users now are more technology capable and adapt much faster to presented interfaces.
Therefore, the aim is not to please the masses as a whole, but individual by individual as each one knows very well what he/she wants.

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